Xmas Fires Opening Salvo
This blog first appeared on the Brazil Times
website August 4, 2008 and turned out to be the first of three written that
year.
August 2 2008 was the 214th
day of the year, with 152 to follow.
There would be another ninety-four days until we elect the next
President of the United
States .
In only six days the Olympics would begin in China (allowing for a two-week
reprieve from 24/7 election coverage).
And, it was officially the first day to receive an appeal to help some
poor unfortunate next Christmas.
I may well be proved wrong,
but I think this is the earliest yet appeal to give money out of some presumed
“Christmas spirit.”
Getting on this mailing list
is mostly my own fault. A while back our
granddaughters were selling magazine subscriptions for some school
project. I just figured it was payback time. At the same age I’d conned my grandparents into
buying stuff they didn’t want to help my school. Now it was my turn to pony-up. There was one particular magazine I had
wanted to read since it was first published by, among others, Billy Graham. I took one year’s worth (which was not renewed).
Someone once said that if you
want really fascinating mail try filling out a survey giving a personal annual
income in excess of $250,000. It is
amazing, though, what mail you do get when you subscribe to any particular
magazine. A big part of a magazine’s income
is from selling “fresh leads” to like-minded purveyors. This is probably why a non-liturgical layman
would be blessed with a very expensive-to-produce catalog of liturgical ropes
and related items. And, why I start
getting Christmas appeals on the Second day of August this year of our Lord
Two-Thousand-Eight.
I know something about direct
mailing, having once in my sinful youth taken a “direct” part in same. I do try to look at all of it, knowing how
much it cost someone I never met to get into my hands. Also, I know it works -- if it didn’t work
junk mail would die in a week. And, I
have every reason to believe this mailing was legitimate: It was endorsed by one of the best known
names in American evangelical churches.
But, I wonder: Why exactly are we appealed to in the name of
Christmas? If a need, an appeal, a human
endeavor is worth doing, is it not just as worth doing in August? Also, most of the approaching onslaught of seasonal
petitions will contain some appeal to “so they can have a Christmas.” Are we being asked to give dessert to
children who have no dinner?
In the end there will be too
many appeals, and not all can be mollified.
There must be some criteria by which to sort them out. I suggest two things to those who would send
(and will receive) the barrage of Seasons Greetings which will now certainly
explode:
First, if the only hope of
support lay in the spirit of Christmas giving, it may be time to reevaluate the
importance of the mission undertaken.
Second, say exactly what you
are doing, and give opportunity to decide whether what you are doing is
something worth personal involvement.
Only then have you earned the right to ask for money.
So, is August 2nd
the record; or is it just plain too early for “Xmas”?
No comments:
Post a Comment